Do we need to have our brand fully developed in order to develop this comprehensive media plan? If so, we need to focus on developing our brand bc we'd like to launch a new, simple, emotional brand "Dentiq." How can Balihoo creative help?
What is your main objective with advertising? Drive “direct-to-consumer” patient leads Build a brand that inspires people to dream - "a dental land wonderland" Increase patient-to-patient referrals Increase business in the following key areas: - Cosmetic: veneers, teeth whitening, smile makeovers
- Recare: hygiene, perio procedures
- Restorative: implants, dentures, crowns, inlays, onlays, bridges
- Neuromuscular: tmj/tmd, migraine headache, sleep apnea, snoring, mouthgaurds
- Periodontic: scaling, perio protect, implants, sedation dentistry, crown lengthening, sinus augmentation, bone grafts
- Orthodontic: braces, invisalign, lingual
- Endodontic: root canal therapy, retreats, etc.
- Oral Surgery: facial reconstruction, extractions, surgeries...
- Sedation: Relax. No really, relax.
- Pediatric: "take great care of great kids"
- Emergency: trauma, fractures, root canals, pain
- Spa: "Welcome To The Club Level", botox, restylane, facials, massage, laser hair removal, waxing...
What is your brand message? In other words, what defines your practice? - Dentiq - a dental land wonderland. Because a smile can change everything! (e.g. general)...
- Dentiq - a dental land wonderland. Credentialed, comprehensive, compassionate, classic and definitely chic.
- Dentiq - a dental land wonderland. What's your wonder/wish - cosmetic dentistry.
- Dentiq - a dental land wonderland. The power of attraction - cosmetic dentistry.
- Dentiq - a dental land wonderland. Why not fall in love with yourself - cosmetic dentistry.
- Dentiq - a dental land wonderland. Why not let your sexier side come out and play - cosmetic dentistry.
- Dentiq - a dental land wonderland. Get a smile that says "my dentist is better than yours" - cosmetic dentistry.
- Dentiq - a dental land wonderland. Why not wow 'em? - cosmetic dentistry.
- Dentiq - a dental land wonderland. Why not wow 'em with white - teeth whitening.
- Dentiq - a dental land wonderland. Teeth whitening happy hour - teeth whitening.
- Dentiq - a dental land wonderland. Clarity is a beautiful thing - invisalign.
- Dentiq - a dental land wonderland. Take off ten years in ten minutes - botox.
- Dentiq - a dental land wonderland. Reset. Renew. Restore - restorative dentistry, nothing more.
- Dentiq - a dental land wonderland. Relax. No really, relax - sedation dentistry.
- Dentiq - a dental land wonderland. Take Great Care Of Great Kids - pediatric dentistry.
- Dentiq - a dental land wonderland. Why wonder when credentials matter - oral surgery.
- Dentiq - a dental land wonderland. Why wonder when credentials matter - perio. endo. prostho.
- Dentiq - a dental land wonderland. Take great care of great people - perio. endo. prostho.
- Dentiq - a dental land wonderland. There's so much in life to be passionate about - implant dentistry.
- Dentiq - a dental land wonderland. Give meaning to every moment in life - implant dentistry.
- Dentiq - a dental land wonderland. Because a confident smile can change everything - orthodontics.
- Dentiq - a dental land wonderland. Take great care of great people - emergency dentistry.
Do you have a tagline or messaging in existing advertising materials? A dental land wonderland. Because a smile can change everything! There's so much to be passionate about in life, give meaning to every moment. "Take Great Care Of Great People"
Who is your target patient? What is your Geography/Trade Area? Advertising Budget What creative/advertising material have you already developed? Do you have seasonality in your business? Please share any past successes and failures in advertising that you would like us to consider. Do you have local media reps you would like us to work with? | River Oaks Center For Dentistry (dentiq) is a multidisciplinary center that offers specialized dental care in every discipline of dentistry by oral healthcare professionals that have met and maintain the highest professional credentialing standards that serve beyond clinical care. Our full-service center comes with all the bells & whistles one would expect from a boutique luxury brand with a design that makes state-of-the art all about the patient. The benefit to the patient? That depends on you. Credentialed, comprehensive, compassionate, classic and definitely chic. Why, Dentiq of course! A dental land wonderland. Because a smile can change everything. There’s so much in life to be passionate about, give meaning to every moment. From simple recare appointments to complete smile makeovers, our mission is the same “take great care of great people.” Lets get to know you better. | |
*dentiq is a first in class comprehensive dental center - complete clinical specialties with a full-service lab and conebeam imaging center.
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Welcome To The Club Level ♣ 
